Blog

What Customers Want

Have you ever wondered why some prospects don’t buy from you after all the hard work that you have done to show them your product or service? Chances are that you have been trying too hard to sell to them instead of getting them excited and engaged to buy from you…. There are reasons that I see why this happening every day in all types of businesses in every industry. In sales and selling – It is either what you are saying/doing OR not saying/doing that is either contributing or detracting from your and the business success. I would love

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A Coaching Paradox

Is your Business running okay but could do better? Or do you want to work less hours? These 2 questions fall into 70% of Business owners surveyed in 2022 as being on their mind on a regular basis. Below is one of my favourite blogs for all Business owners to consider….. A Coaching Paradox by Seth Godin At the top tier of just about any sort of endeavour, you’ll find that the performers have coaches. Pianists, orators and athletes all have coaches. In fact, it would be weird if we heard of someone on stage or on the field who didn’t have

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Direct Response or Bust

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct mail Print ads Radio and TV ads Coupons or other incentives

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

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